| Titre : |
Managerial economics and business strategy |
| Type de document : |
texte imprimé |
| Auteurs : |
Michael R Baye (1958-..), Auteur ; Jeffrey T Prince, Auteur |
| Mention d'édition : |
9è éd. |
| Editeur : |
New York, NY : McGraw-Hill Education |
| Année de publication : |
2017 |
| Importance : |
1 vol. (XXVII-548 p.) |
| ISBN/ISSN/EAN : |
978-1-259-25138-2 |
| Note générale : |
Notes bibliogr. Index
NA 2021 |
| Langues : |
Anglais (eng) |
| Mots-clés : |
Managerial economics
Strategic planning
Planification stratégique |
| Note de contenu : |
The fundamentals of managerial economics. - Market forces : demand and supply. - Quantitative demand analysis. - The theory of individual behavior. - The production process and costs. - The organization of the firm. - The nature of industry. - Managing in competitive, monopolistic, and monopolistically competitive markets. - Basic oligopoly models. - Game theory : inside oligopoly. - Pricing strategies for firms with market power. - The economics of information. - Advanced topics in business strategy. - A manager's guide to government in the marketplace. - Case study |
Managerial economics and business strategy [texte imprimé] / Michael R Baye (1958-..), Auteur ; Jeffrey T Prince, Auteur . - 9è éd. . - New York, NY : McGraw-Hill Education, 2017 . - 1 vol. (XXVII-548 p.). ISBN : 978-1-259-25138-2 Notes bibliogr. Index
NA 2021 Langues : Anglais ( eng)
| Mots-clés : |
Managerial economics
Strategic planning
Planification stratégique |
| Note de contenu : |
The fundamentals of managerial economics. - Market forces : demand and supply. - Quantitative demand analysis. - The theory of individual behavior. - The production process and costs. - The organization of the firm. - The nature of industry. - Managing in competitive, monopolistic, and monopolistically competitive markets. - Basic oligopoly models. - Game theory : inside oligopoly. - Pricing strategies for firms with market power. - The economics of information. - Advanced topics in business strategy. - A manager's guide to government in the marketplace. - Case study |
|  |
Ajouter le résultat dans votre panier Faire une suggestion Affiner la recherche Interroger des sources externes
